Indian Advertising- Falling Standards The Indian advertising market was valued at nearly INR 670 billion in 2020. This market is expected to grow at a CAGR of 11% during the forecast period of 2021-2026 and to reach INR 1253.2 billion by 2026. Indian advertising industry has come a long way from the time the first product was advertised on television. The product was Gwalior Suitings and that appeared on 1 Jan, 1976. Soon, several advertisements started appearing. Majority of these advertisements were watchable and could connect with the viewers. During the 1980’s, the following seven product advertisements became popular and were considered outstanding: 1. Maggi noodles- Woman preparing Maggi and assuring the kids that it would be ready in just two minutes, a jingle in the backdrop ending with – Maggi, Maggi, Maggi 2. Liril – A model taking bath in a natural water fall, with a jingle in the background - la-la-la- ending with a punch line- ‘Come Alive with Lime Freshnes