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Motivational Self-help Books and Romantic Thrillers

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Do read the life-changing books and novels by- Sreedharan C K 1.       Inspirational Self-Help Books on Cancer.   a)       Battle Against Multiple Myeloma – A True by the Cancer Survivor b)       Overcome Cancer Through Lifestyle Reorientation- A Book on Cancer Prevention and Management   2.       Suspenseful Romantic Thrillers based on real life incidents.   a)       Wind Beneath the Wings – A Story of Love, Passion and Romance b)       The Bonded Tribal- An Organic Love Story c)       Voice of the Jungle- Sounds of Change – A Story of Deceit, Rebellion and Romance    #freeOn #KindleUnlimited #kindle #book #booklovers #Writing Community #selfhelp #immunity #romance   Available online on Amazon in both Kindle (electronic) and Paperback versions. Also avail...

Insane Electoral Freebies – Mockery of Economic Prudence

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  ‘Always sacrifice economic sense if it wins a few more votes. That logic drives competitive politics in India, spurring myopic measures that inflict long-term damage. Too many elections are dominated by three issues- subsidies, job reservations and communalism,’ Swaminathan S Anklesaria Aiyar, wrote in Times of India, Mumbai edition dated 5 December, 2021.  Senseless doling out of freebies in Indian politics is ever increasing and expanding very fast, especially in the last decade. Almost every political party is promising some kind of freebies to various categories of voters. Aam Aadmi Party (AAP) received phenomenal support from the Delhi electorate during the last election and came to power. This exceptional performance was mainly attributed to making electricity free for the consumers in Delhi up to 200 units per household, plus a 50% subsidy for consumption between 200 and 500 units. Now the party has promised 300 units of free power to households in Punjab if ele...

Need for Reengineering Engineering Education in India

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  “In our country, engineers are not able to come up very fast. We (engineers) are not taking enough efforts to keep ourselves up-to-date. Engineering colleges or institutes that we have in the country, according to me, are producing very sub-standard quality of engineers,” said E Sreedharan, a Padma Vibhushan awardee, credited for successfully steering challenging projects like Konkan Rail and Delhi Metro. He also expressed his anguish and concern about the IITians heading to foreign countries for higher studies or for better employment. India has the largest number of engineers as well as the largest number of engineering education infrastructure in the world. The first engineering college was established by the British at Roorkee in the year1847 followed by the College of Engineering, Guindy, Chennai in 1859.As on 2021, India annually produces over a million engineering graduates. India’s technical education infrastructure includes 4200 engineering colleges, 3400 polytechnic...

Celebrity Endorsement: Diminishing Returns. How to build an iconic brand?

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  In the ‘90s, Sachin Tendulkar, then considered as the “God of cricket,’ revealed to the awe struck kids that ‘Boost is the secret of my energy.’ Kids believed him and took the claim seriously and cajoled their parents into buying the health drink as one of the essential grocery. Such is the power of the celebrity endorsement. It makes a lasting impression on the admiring fans, young or old, and strongly motivates them to emulate their favourite idols. In 1760s, Josiah Wedgwood, the founder of the Wedgwood brand of pottery and chinaware, used royal endorsements to create an aura around the name of his company’s products that gave the brand a value far beyond the actual attributes of the product itself. In India, the credit for the first celebrity brand endorsement goes to the popular yesteryear’s film actress Ms. Leela Chitnis. In 1941, she endorsed Lux- the soap brand. This opened up a new avenue for the celebrities to endorse brands and earn substantial income, which has n...